The websites of the UK’s fastest growing companies are losing sales, according to research from BT Business and Latitude. The analysis of the websites of the Real Business Hot 100, revealed that almost half are shutting out potential customers through missing web pages (404 error).
“These companies are top of the class for sales performance but at the bottom when it comes to capturing potential customers online,” explains Ivan Croxford, general manager digital marketing services, BT Business.
“By ignoring the opportunities that the Internet brings they’re disadvantaged in the current climate and are not equipped with all the tools available to market themselves and attract and retain customers. As more and more are looking online to conduct their daily lives both personally and professionally, these businesses are really missing a trick.”
So what can you do to ensure your site is alive and kicking?
1. Design. Remember less is more. Don’t cram your site full of graphics and text. Ensure that your website reflects the professional image of your business.
2. Navigate. Make it clear h
As someone who loves finding any excuse to dress up – but has fewer and fewer occasions to do so—I was intrigued by this article in The Wall Street Journal spotlighting a small business that is taking a different approach to “casual Friday.”
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