One of the best things about living in Des Moines is the spirit of giving that thrives in our community. Maybe it’s a Midwest thing…but we truly do believe that neighbors should help their neighbors.
Need proof? Look no further than all of the amazing non-profits that serve those who need a helping hand. Whether they help sick children, people who are physically disabled, the poor or those who are discriminated against — these charities have one thing in common.
They need to tell the world about their work and invite people to join them in their efforts.
But of course, most charities are understaffed, spend very little money on administrative things like marketing and are typically communicating in a very “homemade” fashion.
That’s where you can help.
For the past several years, McLellan Marketing Group has been adopting a charity for an entire year. With the help of some very special business partners (see the list below) we are able to wrap our marketing arms around one charity for the year — giving them over $100,000 in marketing services and tools.
We couldn’t have created this program without our partners. Thanks to their generosity, the selected charity will receive:
- branding and marketing expertise
- a marketing plan
- marketing counsel
- communication materials (brochures, funds appeal pieces, etc.)
- board development guidance
- a fundraising plan
- original photography
- a website (or revamping of their current site)
- video production (a video or TV spot)
- audio production (radio spots or audio for another project),
- social media tools/coaching
Here’s how you can help — please spread the word. We don’t want a worthy charity not to be considered because they didn’t know to apply. The application can be downloaded by clicking here.
But tell them to hurry — applications are due by June 30th!
Who is helping make this happen? Meet the Adopt a Charity Team for 2010/2011.
McLellan Marketing Group
Radio Garage
TPG Companies
That Video Guy
Bill Nellans Photography/East Court Atelier
Do you think you have something to add to the team? We’d happily consider other partners who can make this year’s marketing makeover an even bigger success for the chosen charity! Shoot me an e-mail if you would like to help.
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